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April Showers Bring… More aimClear Speaking Gigs! #SMX Munich & #HeroConf
We’re nearing the middle of April, and sorry to say but Springtime has yet to arrive in Duluth, Minnesota. It’s been snowy-rainy-sleety-slushy pretty much round-the-clock, so we aimClearians have to...
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Zenith Social Media Marketing Conference Sneak Peak: Charting The Future of...
In an industry that’s continuously evolving, Lisa Buyer stays on top as a cutting-edge hybrid marketer– passionate about exploring the exciting mashup between traditional public relations and social...
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Zenith Social Media Marketing Conference Sneak Peak: Lisa Grimm to Co-Host...
Maybe you’ve heard… Springtime has yet to arrive here in good old Duluth, Minnesota. We’re nearly a month into the season of blossoms and sunshine and arguably warmer temperatures – yet, our city by...
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Zenith Social Media Marketing Conference Crowds Gather! Session Sneak Peek...
Hear ye, hear ye! The 2013 Zenith Social Media Marketing Conference draws closer each day, and the city is ripe with anticipation (well… of the main event, and of the long-awaited arrival of Spring!)....
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Zenith Social Media Marketing Conference Sneak Peek: Up Close & Personal With...
Well folks, we’ve finally made it to the month of May – and the countdown continues to Zenith SocialCon 2014! In a few short weeks treasured industry thought-leaders from around the country and local...
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Zenith Social Media Conference! Behind The Scenes With Joanna Lord, Keynoter
Joanna Lord. What can you say about her? She’s pretty much one of the smartest, sweetest, sassiest gals this side of the Interwebz. Currently serving as CMO of BigDoor, a Seattle startup, her résumé...
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Zenith Social Media Conference! Sneak Peek With Industry BFF Mr. Will Scott
It’s here, it’s here! It’s finally here! Well… almost. This is the week when Duluth will host the Zenith Social Media Marketing Conference, and boy, things are really getting exciting around here....
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Hats Off To Danny Sullivan, Zenith Social Media Conference Keynoter & Beyond!
♫ Who can turn the world on with his smile? Who can take a nothing day, and suddenly make it all seem worthwhile? Well it’s Danny! And you should know it! ♫ Seriously though. If you’re a part of the...
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Next Week! SES Toronto Networking Event Draws Eager Entrepreneur Groups Up North
As aimClear’s conference season gets into full swing, we turn our thoughts to our neighbors to the north who are gearing up for #SES Toronto. Like all SES gatherings, this Canadian installment draws...
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Enhanced Campaigns? Love Em Or Loathe Em, Kiss Your Sweet $$ Goodbye
There’s been a lot of chatter and angst amongst marketers since February, when big G announced the Enhanced Campaign Rollout. What’s the bottom line here, the ONE thing marketers need to know about...
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Credibility FLOPS: 5 Ways to Screw Your Personal Brand, 3 Steps To Boost It
Every day, we engage in critical conversations online, in person, by phone, during meetings or presentations and countless other ways. Trouble is, many smart professionals unwittingly fall victim to...
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Facebook Killed Free Traffic for Brands & Publishers: How to Fix It
If you just want the tips, skip to the bullet points below. For a bit of background, read on. Recently Facebook re-boosted friend-2-friend visibility in feeds, nearly eliminating free feed distribution...
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Digital Marketing Demystified: Don’t Miss #Zenith2018
Help is on the way, upper Midwest marketers! #Zenith2018 is coming fast. Don’t miss this year’s exceptional lineup of brilliant marketers and practitioners who can help bring your digital marketing...
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Hotshot Marketing Business Intelligence: How to Crush Marketing ROI Goals
Today’s hotshot marketing execs often find themselves in really tough positions from the C-suite to the boardroom. Charged with growing business AND proving the value of marketing, marketing leaders...
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GROW Your Business: Marketing Workshop & Zenith Pregame Tailgate
When: 10 a.m. to 4:15 p.m. Wednesday, April 25 Where: Duluth’s Storied Office (9 W Superior St #200, Duluth, MN 55802) Who This Benefits: Companies with 1-75 employees aiming to maximize digital...
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This Retro PREtargeting Tactic Makes Performance Marketing Sparkle
Highly targeted, psychographic caliber, pre-conversion Internet branding has been too often expensive. Marketers face choices between costly, explicit targeting or weaker, more generalized audience...
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Attending Engage!? Don’t Miss Aimclear’s Semi-Secret Radical Workshop
We’re super psyched! The best of the best digital marketers are set for some amazing shredding this week at SEMpdx Engage in Portland. But for inspired innovators who want an...
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Power to the Marketers: Democratize the Data NOW!
We’ve seen it before. Companies squander great opportunities to realize economies of scale because they lack access to data beyond department walls. Data has become the lifeblood of effective marketing...
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EXPOSED: Fake Facebook Pages Used to Cloak Ad Origins
Recently spotted in the Facebook News Feed was this sponsored link ad from Facebook Page Coupons & Cabernet. Leading to this URL, which I’ll leave here in all its kangaroo-tagged glory: An obvious...
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RIP Facebook Custom Audience Insights (for now), Northeastern’s Bug Bounty...
Facebook has removed the ability to analyze Custom Audiences everywhere it was previously possible (API, Audience Insights, Campaign Reach, etc.). This development is troubling on a few levels. This...
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